27 April 2022 12pm – 1pm Webinar


Effective maintenance regimes are essential in order to deliver operational efficiency and wellbeing, support sustainability commitments and ensure cost-efficient FM practices.  There is no ‘silver bullet solution’ to maintenance - rather, a blend of different maintenance approaches are key to ensuring success.

This webinar, hosted by IWFM and supported by the IWFM Technology SIG and BESA (the Building Engineering Services Association), provider of SFG20, the industry standard for planned preventative maintenance, will address these themes.

Leading experts in the FM, building maintenance and technology fields will offer their insights and perspectives into effective maintenance strategies. In the form of a panel discussion, the session will cover topics including reactive, planned and preventative maintenance, digital maintenance tools, condition-based maintenance and technology integration.



Penny Brinsley

Account Director, Service Works Global

Penny Brinsley is an Account Director at international CAFM provider, Service Works Global (SWG). With over 18 years’ experience in the facilities management (FM) software marketplace, Penny manages SWG’s UK client base and is responsible for ensuring the operational needs of her customer base are fully aligned with their FM technology solutions.

Penny has experience of delivering technology solutions that support effective maintenance regimes, supported by SWG’s integration partnership with SFG20. Her clients span a diverse range of industry sectors and include service providers, healthcare, education and public sector housing.  



Peter Brogan

Head of Research and Insight, IWFM

Peter is Head of Research and Insight at IWFM where he manages the research, insight and information that positions IWFM as the voice of workplace and facilities management. He manages the delivery and development of the Institute’s research and insight activities.

An influential Research specialist with unique experience and a sustained record of success in both the public and private sectors. Extensive background in diverse service organisations, managing complex research projects from inception to completion.

Mark Griffiths

Founder and Managing Director, WMA Consulting

Mark is the founder of WMA Consultancy Services, an independent Workplace and Facilities Management consultancy who believe that FM & Workplace management can deliver added strategic value to clients. Mark has a real passion for innovation in Technology, Asset Management and Quality of Service.

Mark is also a member of two BSI committees for ISO 41001 -Facility Management and CB/101 Service Life Planning.

Prior to forming WMA Mark has delivered operational Estates & Facilities Services in both the Healthcare and Education sectors at Director level. Mark is also a Certified Member of the IWFM and is currently Chair of Judges for the IWFM Awards and has been a member of the awards Judging teams for some time now.



Mark griffiths

Derek Lawrence

Twindl (formerly of Arup)

Derek is Chartered Building Services Engineer advising organisations on the benefits and practical implementation of reality capture, AR (Augmented reality), VR (virtual reality) and photogrammetry technologies. Derek has wide and deep understanding of evolving digital tools and techniques that will improve the way we design, procure, build, operate and decommission our built environment.


Derek lawrence

Steve Tomkins

Head of Business Development SFG20, Besa Group

Steve Tomkins is a chartered engineering leader, having over 20 years engineering maintenance & management experience working in the Facilities Management, Construction, Rail & Automotive sectors.  Having worked in both small and multi-national organisations delivering complex projects and solutions, Steve joined BESA in 2017 to spearhead the ongoing development of SGF20, the industry's recognised standard for maintenance specifications.