Delivery method

Online - self-directed study at your own pace (120 day licence provided upon payment).



Member: £79 +VAT
Non-member: £99 +VAT


Is it for you?

Involved in business strategy and want to find out more about generating and implementing new ideas? This course is for you. While studying, you will develop an understanding of innovation, how to create and select ideas, and better ways to generate ideas and manage risk.


What will you learn?

While studying, you will assess case studies and complete a range of interactive and written tasks based on real-world examples.

Upon completion of this course, you will understand:

  • Innovation: How innovation is defined and why it's important, different types of innovation, sources of innovation, how innovation differs from everyday strategy, how to become an innovator, and how innovation fits within your organisation.
  • Context and theory: How innovation affects the outside world, key theories of innovation, how organisations can encourage innovation, how to handle the financial challenges of innovation, and external incentives available to innovative business projects.
  • Ideas and opportunity: How to generate ideas and opportunity, tools that support innovation, where to find inspiration, how to run a successful brainstorming session, how to evaluate and select appropriate ideas, how to talk about your ideas, and how to bring ideas to life and get results.
  • Implementation: What makes a great idea work in practice, how to tailor ideas to your organisation, how to assess and avoid risk in an innovative project, how to identify an acceptable level of risk, and what to do if your organisation doesn't want to take the risk.

All our learning outcomes match the essential skills required by the profession day-to-day. 

This course will boost your skill set, providing the tools you need to advance your career.


How long is it for?

Study time is equivalent to 4 CPD hours.

When you purchase this course, you will receive an activation code and link to access your course. You then have 120 days to complete the course.

You will receive a digital certificate on completion of this course. 

Please note you cannot purchase an IWFM online course on behalf of someone else - the person studying must provide their details. To purchase multiple licences please contact


Contact us

Email [email protected]
Call +44 (0) 1279 712 631