2 November 2022 12pm – 1pm Webinar


Earlier this year, IWFM and Microsoft invited senior FM practitioners, academics and technologists to contribute to a roundtable discussion on the urban-transforming potential of ecosystems, and how the FM profession can best contribute to realising it.

This is the second webinar in a three-part series which addresses the issues and challenges that emerged from the forum. Following on from part one in September, which considered the who, what and why of smart cities and digital twins, this second episode will address practical considerations and provide guidance for those seeking to unlock the potential offered by these ecosystems.

Join us to understand how to get started on the digital twin journey, in which we will both address technological considerations and FM operational change implications. Our expert panel will discuss how to embark on generating a digital twin, referencing information management frameworks and providing practical advice on building information models and leveraging reality capture technology to move towards data-driven operations.

The third and final part of this series will take place on Wednesday 30 November. Further details and booking information will be available soon.


Quam Adewale

Industry Strategy Lead, Built Environment (AECO), Microsoft

Lead, scope and realise the industry go-to-market strategy for architecture, engineering, construction and FM enterprise clients within Microsoft UK. Achieving this by creating industry propositions, delivering partnership programs and disseminating industry thought leadership that solve for the macroeconomic challenges AECO encounter.

Peter Brogan

Head of Research and Insight, IWFM

Peter is Head of Research and Insight at IWFM where he manages the research, insight and information that positions IWFM as the voice of workplace and facilities management. He manages the delivery and development of the Institute’s research and insight activities.

An influential Research specialist with unique experience and a sustained record of success in both the public and private sectors. Extensive background in diverse service organisations, managing complex research projects from inception to completion.

Derek Lawrence

Owner, Twindl (formerly of Arup)

Derek is Chartered Building Services Engineer advising organisations on the benefits and practical implementation of reality capture, AR (Augmented reality), VR (virtual reality) and photogrammetry technologies. Derek has wide and deep understanding of evolving digital tools and techniques that will improve the way we design, procure, build, operate and decommission our built environment.



Paul McCarthy

Chief Technology Officer, Service Works Global

As Chief Technology Officer of Service Works Global, Paul has 28 years of experience in delivering large scale complex enterprise systems in many different sectors and domains. Within SWG, he is responsible for providing long-term vision and leadership for the company’s software, products and information technology. He manages all product development strategies across the global organisation and specialises in Computer Aided Facilities Management (CAFM), Building Lifecycle Management, IoT, Smart Buildings and 3D BIM visualisation tools.


Mike Packham BSc(Bldg Econ) MSc(Proj Man) MRICS MAPM CIWFM

Chartered Facilities Management Surveyor, BWA (Europe) Ltd

Mike is a Chartered Facilities Management Surveyor with over 35 years’ experience in the property/construction industry.  Having trained initially as a Quantity Surveyor he subsequently obtained a Masters degree in Property Development / Project Management. On joining BWA he became involved in facilities management consultancy and is now responsible for all of the practice’s related commissions.

Specifically with regards to IT for FM, his interest lies not so much with the technology itself but more with the use of the data that it generates to enable better management of the working environment. In this context he is a member of IWFM’s Technology Special Interest Group and has contributed to a number of related IWFM publications, such as the Operational readiness guide.