Facilitate: stellar exemplar, winner in digital transition

News

IWFM’s magazine Facilitate has won the title for Best Association Digital Transformation at the prestigious Association Awards hosted today in London by comedian and author Shappi Khorsandi

Leading from a shortlist of six, the multi award winning title (formerly FM World) was recognised for its transformation from a fortnightly print publication serving a niche membership audience to a multimedia content ecosystem that serves the workplace and facilities management profession on a global scale.

The winning citation said that the digital transformation of the Institute of Workplace and Facilities Management’s owned media brand Facilitate has raised the organisation’s profile beyond expectations while significantly reducing its carbon footprint.

The title was recognised as a “stellar example” of how a digital transition driven by deep understanding of the audience’s needs can future fit a professional body’s content strategy. At the same time opening commercial opportunities for valuable new revenue streams.

Watch Editor Martin Read’s response to the win here.

The Association Excellence Awards salute, celebrate and encourage the vital work that associations, trade bodies, professional organisations and chartered institutes do for and on behalf of their members to ensure their voices are heard and their causes are championed.