Overview
Workplace and facilities management remains resilient and central to organisational performance. But the environment in which we operate is becoming increasingly complex. What does this mean for FM professionals, strategic leaders, investors and businesses?
On Wednesday 30 September from 12:00–13:00, IWFM is hosting a webinar to explore the findings from this year's Market Outlook report, 'Headwinds and Hard Choices: a call for insight and agility'.
This year's findings highlight shifts in outlook, priorities and behaviours, underlining the need for informed and agile responses from workplace and facilities management professionals.
Against a backdrop of political change, rising costs and a summer marked by extreme weather events across the UK, our expert panel will examine what the latest Market Outlook findings mean for the profession and the organisations it supports.
The panel will tackle two key themes:
Headwinds: What are the most significant challenges facing the sector today? Drawing on the results of IWFM's latest survey, panellists will explore changing market conditions, emerging pressures and the implications for workplace and facilities management professionals.
Hard Choices: How should organisations respond strategically to a more demanding operating environment? The discussion will consider the impact of recent changes in government, increasing costs and climate-related challenges, and identify practical actions organisations can take as they prepare for 2027.
There will be opportunities to pick the brains of our panel to get actionable, real time insight into how the sector can rise to the challenge.
This webinar is essential for workplace and facilities managers, FM professionals, business leaders, investors and anyone seeking a deeper understanding of the trends shaping the sector.
Our panel features experts from across the industry, and includes the report's author, representatives from IWFM and from HSBC who sponsored the report.
Join us to gain valuable insight into the latest Market Outlook findings, understand what they mean for your organisation and hear practical recommendations for navigating the year ahead.
Host:
Jenny Thomas, Director of Communications and Insight, IWFM
Panel:
Stuart Rutherford, Specialist FM researcher & Partner, The Research Practice and Author of the report.
Rob Brand, Sector Head – Business Services, Professional & Business Services Sector, HSBC
Anna Williamson, Practitioner and strategic leader in apprenticeship delivery and decision making
Sponsor
HSBC
HSBC UK opens up a world of opportunity, supporting the financial health of individuals, businesses and communities across the UK – now and for the future.
Headquartered in Birmingham, HSBC UK serves over 15 million active customers across the UK, supported by over 23,000 colleagues.
HSBC UK helps millions of people look after their day-to-day finances and manage their wealth. We partner with businesses from small and medium sized enterprises to large corporates – supporting every stage of their growth, their international ambitions and their sustainability transitions – through our universal banking capabilities.
HSBC UK is a ring-fenced bank and wholly owned subsidiary of HSBC Holdings plc.
Resources
Market Outlook Survey Report 2026
Discover the latest insights shaping the workplace and facilities management professio...
Speakers
Rob Brand
Rob is Head of Business Services sector for HSBC UK, providing access to banking services and funding that support corporates in the Sector unlock growth.
Stuart Rutherford
Stuart Rutherford is the Specialist FM researcher & Partner and The Research Practice.
He has spent the last 20 years working as a researcher and thought leadership content creator, including five years at Rentokil Initial, where he oversaw research and priority projects across multiple FM service streams and geographics.
Before joining the IWFM, Stuart led Grant Thornton International’s flagship research programme into mid-market businesses in 28 countries across a range of topic areas, including sustainability.
Jenny Thomas
Jenny has led on IWFM’s Marketing Communications strategy since 2018, helping to define, shape the Institute’s vision and mission and amplify its voice.
She has over fifteen years’ experience developing and delivering insight-led strategic communications campaigns, change management initiatives and stakeholder engagement strategies both in Whitehall and professional body environments.
